Writing is a complex skill and your needs and writing style change and develop over the course of your career. People often get stuck in a particular style of writing, at a particular level, or need to master new kinds of writing as their career advances. Friends and colleagues often lack the explicit knowledge, editorial skills, or time needed to give you the kind of feedback, direction and support you need at these turning points. A period of personal coaching is often the key factor in  helping an you improve your writing fluency or move in a new direction